Cefas / Defra · Sri Lanka environmental campaign
Environmental campaign in three languages across television, print and radio.
The campaign had to work for broad public audiences with different language and literacy needs. A shared visual and editorial approach connected television, radio, newspapers and web communication in English, Sinhala and Tamil.
Atacama developed the campaign’s central visual approach and coordinated production across media and languages. The work translated environmental evidence into public messages linked to practical behaviour.
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